In Appian, what is a primary purpose of using a process model?

The primary purpose of using a process model in Appian is to automate and manage workflow. Process models allow you to visually design and implement the flow of activities within a business process, making it easier to coordinate tasks, assign roles, and ensure that each step in a workflow occurs in the correct sequence. By utilizing process models, organizations can increase efficiency, reduce the possibility of error, and improve overall process management.

This capability is central to aligning technology with business objectives, as it provides clear visibility into the process, facilitates communication among team members, and ensures that automated tasks are executed seamlessly. In contrast, while creating user interfaces, defining security settings, and generating reports are important functionalities in Appian, they do not directly relate to the primary focus of managing and automating workflow processes.