What is the main use of process models in Appian?

The primary use of process models in Appian is to automate processes and workflows. Process models serve as visual representations of the various activities, decisions, and the overall flow of a business process. They enable organizations to design, manage, and optimize workflows by defining how different tasks are interconnected and the specifics of how information should flow between those tasks.

By utilizing process models, organizations can streamline their operations, improve efficiency, and ensure that processes follow consistent paths. This automation often incorporates user tasks, automated activities, decision points, and integration with other systems, all configurable within Appian's environment. The focus on workflow automation emphasizes the ability to reduce manual effort and facilitate collaboration among team members as they progress through defined steps.

In contrast to the other choices: defining user interfaces pertains more to Appian’s interface design capabilities, managing data storage involves database management, and creating custom reports relates to data analysis and visualization, all of which are important in their own right but do not encapsulate the primary focus of process modeling within the Appian ecosystem.